Corporate Website
Design Process
The corporate website needed stronger accessibility, easier maintenance, better mobile behavior, and clearer paths for users. The redesign paired a modern custom codebase with a research-informed content and UX strategy, creating a public site that could evolve after launch instead of becoming a one-time redesign.
The site became an early enterprise example of accessibility-led digital delivery, setting expectations for inclusive design, responsive behavior, and long-term maintainability.
Personas were built from interviews, focus groups, and surveys, then used to guide content priorities and navigation decisions.
Interface details were shaped around usability, brand expression, and the practical constraints of an enterprise publishing environment.
The project became a chance to improve process, not just the website. We combined Design Thinking for discovery with Agile Scrum for delivery, giving the team room to research and define the right experience while still moving through a structured implementation cadence.
That hybrid model helped stakeholders contribute earlier, gave the product team clearer decision points, and kept accessibility, usability, and technical feasibility visible throughout the work.
The team used Design Thinking to clarify the problem space, then Agile delivery to move validated decisions into buildable increments.
Content strategy was informed by analytics, user feedback, and cross-functional review, reducing guesswork around what users needed most.
Analytics and testing shaped a refreshed site architecture and helped prioritize features that supported real user tasks.
Visual studies balanced brand expression, accessibility requirements, and content needs before the final direction moved into delivery.