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CRAFTING A HYBRID
DESIGN PROCESS FOR A
Corporate Website

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The Product
Evolving our corporate presence.

This project demanded enhanced accessibility, simplified maintenance, mobile responsiveness, and superior usability. We delivered a feature-rich, engaging, and interactive website, underpinned by modern, scalable custom code. A commitment to regular user research and iterative testing ensures the site's continuous improvement and alignment with user needs.

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As a pilot initiative for enterprise-wide compliance with accessibility standards, this project championed inclusive design and usability, setting a precedent for creating digital experiences that serve everyone and align with best practices.

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Strong personas emerged from comprehensive research - including interviews, focus groups, and surveys.

Innovation is in the details - the site boasts innovative features and a meticulously crafted interface.

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The Approach
Advocating for Innovative Workflows:
Beyond the Final Product

This product became a catalyst for redefining how we work. We developed a hybrid process, merging Design Thinking for discovery with Agile Scrum for delivery, optimizing both creativity and efficiency. Our approach was deeply collaborative, integrating diverse stakeholder feedback while maintaining a steadfast focus on user-centricity and modern usability standards.

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Improving process efficiency, our product team leveraged a hybrid methodology of Design Thinking and Agile.

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Our content strategy drew upon analytics, user data, and cross-team collaboration.

Analytics and user testing informed a refreshed site architecture and innovative features.

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Visual design studies considered accessibility, branding, and content to arrive at the final design.

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